Californians Keep Up With Joneses’ Water Use

For all the doomsday proclamations about the historic drought that has this state in a chokehold, here is what Californians have done to save water: not much.

In five months since the drought emergency was declared, Californians have cut their water consumption only 5 percent compared with recent years, according to state officials — a far cry from the 20 percent that Gov. Jerry Brown called for in January.

So, faced with apparent indifference to stern warnings from state leaders and media alarms, cities across California have encouraged residents to tattle on their neighbors for wasting water — and the residents have responded in droves. Sacramento, for instance, has received more than 6,000 reports of water waste this year, up twentyfold from last year.

Read full text in The New York Times