Sustainable Fashion Brands Explain That Yes, They Can Be Profitable

The fashion industry is, hands-down, one of the most wasteful industries in the world. And while the demand for sustainable and ethical fashion is continually growing, wasteful fast-fashion brands are still dominating the market.

Stores like H&M, Zara and Forever 21 are constantly updating their inventories, offering affordable new designs regularly and, in turn, allowing consumers to stay up to date with the latest trends.

Despite providing consumers with the latest styles for low prices, there are numerous reasons the fast-fashion industry is doing more harm than good, including when it comes to the environment.

More than 15 million tons of textile waste are generated in the United States each year, an amount that’s doubled over the past 20 years, according to the finance website The Balance. Fast fashion also has a harmful effect on human lives due to the poor working conditions in garment factories in Bangladesh and elsewhere.

However, a number of brands are trying to break the fast-fashion mold, delivering consumers stylish garments made with sustainable and ethical practices in mind. Some of these brands have shown that it is possible to sell trendy pieces with lower environmental impact than their fast-fashion counterparts.

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