Making climate change one’s business

BUSINESS academics should play an important role in the debate about climate change. They are well positioned to join forces with atmospheric scientists, engineers and materials specialists at their universities to produce multi-disciplinary suggestions as to what the world should do. Can geoengineering efforts be tried on a small enough level that a firm should take a go at it? Is it worth tinkering with supply chains to bring in increasingly cheaper solar panels? How should marketing professionals appeal to both those customers who demand some form of environmental gesture from firms and those convinced global warming is a smug liberal practical joke? And so on.

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