A Big Energy Company Wants You to Go Green by Playing a Smartphone Game

One of the more popular mobile video games these days has nothing to with honing your war craft, committing grand theft auto, or crushing candy.

It’s about green power. And it was made by a giant energy company.

Since its release on Aug. 13, NRG Energy’s The Path to Luma has been downloaded 1.4 million times. (In comparison, the mega-popular Candy Crush Saga was downloaded 10 million times in four weeks in 2012.)

The free game—which challenges players to help a robot named SAM save the Chroma galaxy from pollution by solving a series of puzzles using renewables—aims to educate players about different kinds of carbon-free energy along the way.

Read the entire article at Takepart.com