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The Reasons Why We Shop at Farmers Markets Are Bigger Than Local Food

Published: 
Mon, 08/31/2015 (All day)

At the local farmers market during late summer, the price is right on ripe heirloom tomatoes, and the quality can be incomparable. So of course a lot of people who love good, fresh produce are going to show up to buy them. But new research from the University of Iowa indicates that when we hand over cash for our local Cherokee Purples, we’re engaged in a lot more than food shopping.